For boundless riding pleasure: BMW and Zillertal
When it comes to boundless riding pleasure, BMW is completely in its element – and in Zillertal, the world’s most active skiing valley, in precisely the right place. It is therefore no wonder that the two partners have done a great deal together here since 2010. For example, the BMW xDrive Cup, where there was plenty to experience and win, or the new avalanche transceiver training area for preparing freeriders and ski tourers for safe fun away from the pistes. The joint commitment involving the athlete Roman Rohrmoser and the current Powder Ride campaign that encourages people to join in and win promise even more freeriding fun. Vehicle placements on the mountain, hotel partnerships, test drives and the BMW Autohaus Innerbichler as an expert local contact make this the perfect partnership – and your holiday in Zillertal an extremely special experience.